A ghostwriter or Unmuter: what fits your experts?

A ghostwriter writes in your expert’s name. With Unmuter your expert talks for two minutes a week and the AI agents do the writing. Here is how the two compare on who writes, voice, time, cost and what Google and AI answers do with it, and when a ghostwriter is the better choice.

Side by side

A ghostwriter compared with Unmuter
	Unmuter	A ghostwriter
Who writes	Your expert talks. The AI agents write. Max asks one question a week, on WhatsApp or by link. The agents turn the answer into a blog in your expert’s own words. You approve.	A professional writer, in your expert’s name. Usually after an interview or a briefing for each piece.
Sounds like your expert	Yes, it’s their own words. We write only from what your expert said, with literal quotes. Every quote is checked against the recording, and nothing goes live without your OK.	It can, with the right writer. A ghostwriter who knows your expert well gets close. That takes time, and it gets harder with every extra expert.
Time it costs your experts	Two minutes a week. One question, answered with a voice note or video. No writing, no meetings, no login.	A briefing and a review for each piece. Your expert explains the topic, then reads and corrects the draft.
What it costs	From €79 a month Solo €79 a month for 1 expert, Team €129 for up to 3 experts and Company €199 for up to 6 experts, with no limit on blogs. An annual plan, billed monthly, excl. VAT. The first 3 blogs are free.	€300 to €450 per blog The most common price for a blog of 1,000 to 1,500 words from a Dutch copywriter. Source: Searchlab, March 2026.
Google and AI answers	Original answers, with a named expert. Published on your own site under your expert’s name: the first-hand knowledge Google’s guidance asks for, and something new for AI answers to quote.	Depends on what goes in. Google’s guidance asks for helpful content however it is produced, and for a clear author. A ghostwriter who works from your expert’s real knowledge gives Google and AI answers something to quote. One who fills the gaps with general text does not.

When a ghostwriter is the better choice

You need one big piece more than a weekly rhythm: a book or a keynote.
Your expert needs a writer for more than blogs: speeches, op-eds, letters to clients.
You have one or two experts, and the budget for a writer who gets to know them well.

Questions about ghostwriting

Is ghostwritten content bad for SEO?

No. Google says it rewards original, high-quality content however it is produced. What counts is whether the post shows first-hand knowledge and makes clear who it comes from.