Max, the AI interviewer for your experts.
Max is the one your experts actually talk to. Once a week, Max sends each of them one question on WhatsApp, and they answer in two minutes.
What does a pentest actually cost?
Voice note, 2:14 Northwall IT and its team are made up, to show how Unmuter works.
One week with Max.
Monday
- 09:02
Max sends Daan this week’s question on WhatsApp.
- 11:40
Daan answers with a 2:14 voice note, between two meetings.
- 11:44
Max asks one follow-up: “Where do the other eleven days go?”
- 12:20
Daan answers that too, in a second voice note.
- 12:21
Max passes both voice notes on to Lena.
Next Monday
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A new question, from the plan you approved.
What one question became.
Daan de WitSecurity consultant“Most quotes I see for a fifty-person company are three weeks of work.”
Monday 11:40, on WhatsApp- Tuesday09:10 The blog, in Daan’s wordsWhy your pentest quote is probably padded
Lena - Tuesday09:30 Title, URL and schema, keyword “pentest quote”northwall.com/blog/pentest-quote/
Theo - Tuesday09:40 The first line, for AI to quoteA pentest for a fifty-person company is four days of work.
Ivy - Tuesday09:50 Clip at 0:12, checked against the recording“It should be four days.”
Jonas - Wednesday09:00 Live on northwall.com, after your OKWhy your pentest quote is probably padded
What Max asks. And why.
Every question comes from Noor’s plan. Max adds one follow-up only when a number, an example or an opinion is missing.
- Stage 2 of 4: Problem aware
“What does a pentest actually cost?”
DaanSecurity consultant This week - Stage 3 of 4: Solution aware
“How often do we really need a pentest?”
DaanSecurity consultant - Stage 4 of 4: Ready to buy
“What belongs in an IT contract before you sign?”
HenkSales director - Stage 4 of 4: Ready to buy
“What happens in the first 30 days with a new IT partner?”
YoussefAccount manager
Questions about Max
Do my experts need an app?
No. Max asks on WhatsApp, and every question comes with a link to record in the browser.
Voice or video?
Both work: a two-minute voice note or a video, whatever suits the expert.
Why does Max ask a follow-up?
A good blog needs a number, an example or an opinion that only your expert has. If the first answer misses one, Max asks once. Never more.
How often does Max ask?
One question a week per expert, from the plan you approved.
What it costs you
Nothing, apart from approving the plan. Your experts only answer.
No credit card. You only pay once you’ve seen your own blogs.
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Noor Researcher Picks the question -
Max Interviewer Asks, and asks once more -
Lena Writer Writes the blog in their words -
Theo SEO Sets title, URL and schema -
Ivy GEO Puts the answer first -
Jonas Editor Checks every quote
