An email, within one working day, with what in your post anyone could have written, and what one answer from your own expert would add: a number, a case or an opinion.

What is commodity content?

Google’s term for content “often based on common knowledge, which could originate from anyone”. The title Google gives for it: “7 Tips for First-Time Homebuyers”. Non-commodity content brings what only experience can.

Will a non-commodity post rank higher?

Nobody can promise that, and we don’t. The check shows what your post has that anyone could write, and what only your expert can add.

Does the check cost anything?

No. It is free, without a credit card or a plan. You leave one link and your work email.

Free commodity content check Is your blog commodity?

Google’s guide to AI features in Search splits content in two: commodity, which anyone could write, and non-commodity, which takes experience. Our free commodity content check holds one of your posts against that line.

In your inbox, within one working day:

What in your post anyone could have written.
What one answer from your own expert would add: a number, a case, an opinion.
No ranking promise. Just Google’s own line, applied to your post.

Google draws the line. One answer crosses it.

Google’s own line between commodity and non-commodity content, in its own words, next to what one answer from an expert adds to a post. That difference is what the check looks for.

Google’s line In its own words

Commodity content

7 Tips for First-Time Homebuyers

How Google describes it:

“often based on common knowledge, which could originate from anyone”

Non-commodity content

Why We Waived the Inspection & Saved Money: A Look Inside the Sewer Line

How Google describes it:

“unique expert or experienced takes that go beyond common knowledge”

What one expert answer adds

Why your pentest quote is probably padded

Daan de Wit, security consultant at Northwall IT

“Most quotes I see for a fifty-person company (a case) are three weeks of work (a number). It should be four days. (an opinion)”

A number. Three weeks quoted, four days needed.
A case. A company of fifty people, so the reader sees his own size.
An opinion. What it should be, said plainly.

Google Search Central, Optimizing your website for generative AI features on Google Search (opens in a new tab) 10 Jul 2026

Northwall IT and its team are made up, to show how Unmuter works.

About the free check

What do I get?: An email, within one working day, with what in your post anyone could have written, and what one answer from your own expert would add: a number, a case or an opinion.
What is commodity content?: Google’s term for content “often based on common knowledge, which could originate from anyone”. The title Google gives for it: “7 Tips for First-Time Homebuyers”. Non-commodity content brings what only experience can.
Will a non-commodity post rank higher?: Nobody can promise that, and we don’t. The check shows what your post has that anyone could write, and what only your expert can add.
Does the check cost anything?: No. It is free, without a credit card or a plan. You leave one link and your work email.

Why one expert answer matters, in Google’s own words: Why it works

Free commodity content check Is your blog commodity?

Check one of your posts.

Google draws the line. One answer crosses it.

About the free check

Unmute your company.