Noor, the AI researcher behind your questions.
Noor decides what is worth asking. She looks at what your buyers search on Google and ask in AI chats, and turns it into questions only your experts can answer.
Buyers search “pentest cost” before they call. Daan should answer it.
Approved. Put it in Daan’s plan. Northwall IT and its team are made up, to show how Unmuter works.
One week with Noor.
Wednesday
-
Noor checks what your buyers search on Google and ask in AI chats.
Thursday
-
Noor matches each new question to the expert who knows the answer.
Friday
- 16:00
Noor sends you next week’s questions. You approved the first plan; now you only change what you like.
- 16:20
Eva drops one question and approves the rest.
Your part
Next Monday
- 09:02
Max asks Daan the first question from the plan.
What one question became.
Daan de WitSecurity consultant“Most quotes I see for a fifty-person company are three weeks of work.”
Monday 11:40, on WhatsApp- Tuesday09:10 The blog, in Daan’s wordsWhy your pentest quote is probably padded
Lena - Tuesday09:30 Title, URL and schema, keyword “pentest quote”northwall.com/blog/pentest-quote/
Theo - Tuesday09:40 The first line, for AI to quoteA pentest for a fifty-person company is four days of work.
Ivy - Tuesday09:50 Clip at 0:12, checked against the recording“It should be four days.”
Jonas - Wednesday09:00 Live on northwall.com, after your OKWhy your pentest quote is probably padded
What Noor picks. And why.
Noor plans the questions by buyer stage, so every answer meets a buyer where they are.
- Stage 2 of 4: Problem aware
“What does a pentest actually cost?”
DaanSearched on Google This week - Stage 3 of 4: Solution aware
“How often do we really need a pentest?”
DaanAsked in ChatGPT - Stage 4 of 4: Ready to buy
“What belongs in an IT contract before you sign?”
HenkSearched on Google - Stage 4 of 4: Ready to buy
“What happens in the first 30 days with a new IT partner?”
YoussefAsked in Perplexity
Questions about Noor
Where do the questions come from?
Noor looks at what your buyers search for on Google and ask in AI chats like ChatGPT, and turns that into questions only your experts can answer. You pick, change or drop any question.
Can we add our own questions?
Yes. The plan is yours. Add, change or drop any question before Max asks it.
Do we approve the plan every week?
No. You approve the first plan. After that Noor sends next week’s questions every Friday; change what you like, or let it run.
What it costs you
Approve the first plan. After that, change what you like or let it run. Noor only proposes; the plan is yours.
No credit card. You only pay once you’ve seen your own blogs.





