Questions buyers ask, answered on our blog.
On this blog we answer the questions buyers ask us before they start with Unmuter, one question per article: about GEO, expert content and how AI answers choose their sources.
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What is GEO, and why does expert content get quoted by AI?
GEO, or generative engine optimization, is making content that AI answers quote. What it is, what research and Google say, and why expert content gets quoted.
