Lena, the AI writer in your experts’ words.
Lena writes the blog. She works only from what your expert said, and every quote in it is literal, never a paraphrase in quote marks.
Draft ready: “Why your pentest quote is probably padded”. Every quote is in Daan’s own words.
Approved. Put it live. Northwall IT and its team are made up, to show how Unmuter works.
One week with Lena.
Monday
- 12:21
Lena gets both of Daan’s voice notes from Max.
Tuesday
- 09:10
Lena writes the blog in Daan’s own words, with his quotes exactly as he said them.
- 09:50
Jonas checks every quote against the recording. All of them match.
Wednesday
- 08:55
Eva reads the blog and approves it.
Your part - 09:00
The blog goes live on northwall.com.
What one question became.
Daan de WitSecurity consultant“Most quotes I see for a fifty-person company are three weeks of work.”
Monday 11:40, on WhatsApp- Tuesday09:10 The blog, in Daan’s wordsWhy your pentest quote is probably padded
Lena - Tuesday09:30 Title, URL and schema, keyword “pentest quote”northwall.com/blog/pentest-quote/
Theo - Tuesday09:40 The first line, for AI to quoteA pentest for a fifty-person company is four days of work.
Ivy - Tuesday09:50 Clip at 0:12, checked against the recording“It should be four days.”
Jonas - Wednesday09:00 Live on northwall.com, after your OKWhy your pentest quote is probably padded
What Lena writes. And why.
One blog per answer, in the expert’s own words, for the stage the buyer is in.
- Stage 2 of 4: Problem aware
“Why your pentest quote is probably padded”
DaanSecurity consultant This week - Stage 3 of 4: Solution aware
“How often you really need a pentest”
DaanSecurity consultant - Stage 4 of 4: Ready to buy
“What to check in an IT contract before you sign”
HenkSales director - Stage 4 of 4: Ready to buy
“Your first 30 days with a new IT partner”
YoussefAccount manager
Questions about Lena
Does Lena make things up?
No. Lena writes only from what your expert said. Every quote is literal, and Jonas checks it against the recording.
Whose name is on the blog?
Your expert’s. It is their answer, in their words, on your own site.
Can we change the draft?
Yes. Every draft lands with you first. Change it, approve it or drop it.
What it costs you
Read the draft and approve it. Nothing goes live without your OK.
No credit card. You only pay once you’ve seen your own blogs.
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Noor Researcher Picks the question -
Max Interviewer Asks, and asks once more -
Lena Writer Writes the blog in their words -
Theo SEO Sets title, URL and schema -
Ivy GEO Puts the answer first -
Jonas Editor Checks every quote

