A content agency or Unmuter: what fits your experts?
A content agency writes for your brand, with its own writers. With Unmuter your experts talk for two minutes a week and the AI agents do the writing. Here is how the two compare on who writes, voice, time, cost and what Google and AI answers do with it, and when an agency is the better choice.
Side by side
| Unmuter | A content agency | |
|---|---|---|
| Who writes | Your expert talks. The AI agents write. Max asks one question a week, on WhatsApp or by link. The agents turn the answer into a blog in your expert’s own words. You approve. | Writers at the agency. They learn your field from briefings and interviews, and write in your brand’s voice. |
| Sounds like your expert | Yes, it’s their own words. We write only from what your expert said, with literal quotes. Every quote is checked against the recording, and nothing goes live without your OK. | Your brand’s voice. An agency writes for the company. It can quote your experts, but the words are the agency’s. |
| Time it costs your experts | Two minutes a week. One question, answered with a voice note or video. No writing, no meetings, no login. | Briefings and review rounds. Someone on your side briefs the agency, answers its questions and approves the drafts: often marketing, sometimes the expert. |
| What it costs | From €79 a month Solo €79 a month for 1 expert, Team €129 for up to 3 experts and Company €199 for up to 6 experts, with no limit on blogs. An annual plan, billed monthly, excl. VAT. The first 3 blogs are free. | €1,000 to €3,000 a month The average for a monthly content package at a Dutch agency. Source: Searchlab, March 2026. |
| Google and AI answers | Original answers, with a named expert. Published on your own site under your expert’s name: the first-hand knowledge Google’s guidance asks for, and something new for AI answers to quote. | Strong on the SEO craft. A good agency knows keyword research and site structure. The first-hand knowledge still has to come from your experts. Without it, there is nothing original on the page for AI answers to quote. |
When an agency is the better choice
- You need more than expert blogs: campaigns, ads, design, video production or PR.
- You want one partner to run your marketing, not only the blogs.
- Your product needs little explaining, so there is less expert knowledge to share.
Questions about agencies
Do we still need an agency next to Unmuter?
For campaigns, ads, design or PR, maybe. For a weekly blog from your own experts, no: the AI agents ask, write and check, and you approve.
Can our agency work with what Unmuter makes?
Yes. Every answer becomes a blog in your expert’s own words, with the recording and the transcript. Your agency can quote any of it in a campaign.
Who approves what goes live?
You do. Every draft lands with you first, and nothing is published until you sign off.
Sources
- Wat kost een copywriter in 2026?, Searchlab, 17 March 2026
- Creating helpful, reliable, people-first content, Google Search Central, 2026
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